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Big Fish Fight - Multiplatform Campaigning with Real Impact
Venue: Channing Hall
Thursday 09 June 2011 09:30
Moderator: Adam Gee
Participants: Nick Underhill, Jo Haslam, Will Anderson
The Big Fish Fight season started on Channel 4 on January 11th. By day 6 half a million people had got behind the campaign. By March 3rd the front page of The Guardian read: ‘Europe to ban discarding of unwanted fish.’ This session will look at the Big Fish Fight multiplatform campaign from conception to the capitulation of the EU Fisheries Minister from the points of view of the TV and digital departments of the indie (Keo Films) and the multiplatform commissioner (Channel 4, Adam Gee). What went well, what was tricky, how the television and interactive media were coordinated for maximum impact.