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How To Pitch 360 Degree Content
Venue: The Chapel
Thursday 05 November 2009 10:30
Moderator: Lyndsay Duthie
Participants: Nick Cohen, Jane Mote, James Penfold, Matt Locke
#dfpitch360
This session will examine some of the key questions surrounding the 360 content pitch. Speakers will identify exactly what commissioning editors are looking for and what makes a standout idea. They will discuss how to secure the right co-production partner, how to get a brand involved in producing 360 branded content, how pitching a 360 content idea differs to a traditional TV format idea, as well as how much internal resource should be spent on pitching. And finally, a step-by-step guide for independent producers on how to pitch a 360 idea from the development stage right through to pitch delivery.