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New Business Models
Venue: The Chapel
Wednesday 04 November 2009 13:30
Moderator: Frank Boyd
Participants: Alex Connock, Jeremy Silver, Melanie Hayes
#xonewbusmodels
"The days of the commission system developed 150 years ago in the tea rooms of Fleet Street are numbered. This will force media agencies' remuneration models to evolve rapidly." Colin Gottlieb, chief executive EMEA of Omnicom Media Group. With so much content available free and dwindling revenue streams from established sources, how are media producers going to build successful businesses in the future? Are there emerging models that provide any evidence for future growth? Freemium? Branded? Micropayments? Subscription? Where's the money?