The Arts Talent Market (formerly billed the Alternate Realities Talent Market) for new media/XR creatives will have its 8th edition during the festival in June 2021. Running in parallel will be the MeetMarket, for documentary features and series.

We are planning a hybrid Industry Programme to facilitate both virtual and in-person encounters ensuring that participation remains maximally international. You can read more about this here.

The Arts Talent Market exists to foster collaborations between artists, collectives, creatives and organisations focused on using digital technologies to experiment and play with non-fiction boundaries, as well as push storytelling in exciting new directions. The market is for discussing new projects and is open to all artistic practices of digital non-fiction narratives, ranging from video, audio and sound art, interactive documentary, immersive virtual reality, augmented and mixed reality, AI, immersive sound technology, games, 360° video, motion comic to performance, expanded cinema and art installations. 

In 2020, 20 teams of artists and creatives were selected and invited to pitch at the digital edition of the Talent Market. In 2021, up to 25 individual or teams will be selected to pitch their projects.

Selected artists, collectives and creative teams will be connected with industry representatives including curators, funding bodies, NGOs, international festivals, galleries, media institutions, educational institutions, production companies, tech companies, broadcasters  and distribution platforms for new media. Industry participants include Arts Council England, Tate,  MoMA, Baltic Centre for Contemporary Art, HOME Manchester, Barbican, Serpentine Galleries, Institute of Contemporary Art, Site Gallery, FACT Liverpool, Phi Center, Transmediale, Abandon Normal Devices, SXSW, MUTEK, ArtAngel, Watershed, Crossover Labs, MIT, Digital Catapult, HTC Vive, Oculus, VR Days, ICRC, Roundhouse, Venice VR Expanded, and The Mill.

Selected participants will have pre-arranged, match-made meetings during Sheffield Doc/Fest in June 2021. 


Application Fee and Deadlines

Opens: Monday 23 November 2020 12:00 noon GMT
Deadline: Monday 1 March 2021 12:00 noon GMT
Fee: £26+VAT

Discounts are available for DAC listed ODA recipient countries.


If you have any enquiries regarding the Arts Talent Market, please email our Industry Programme Producer, Manon at


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