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We are delighted to announce the selected artists and projects for the Alternate Realities Talent Market. 25 teams have been invited to pitch. You can read about them here.


The Alternate Realities Talent Market exists to foster collaborations between creatives and organisations focused on using digital technologies to push storytelling in exciting new directions. The market is for discussing new projects that are interactive, immersive, virtual reality, augmented reality, web-doc, games, 360-video, live performance, motion comic, room-scale experience and/or installation.

Selected artists and creative teams will be connected with industry Decision Makers from tech companies, funding bodies, NGOs, broadcasters, international festivals, galleries, production companies and distribution platforms for new media.

Selected participants will have pre-arranged, match-made meetings during Sheffield Doc/Fest on Monday 10th and Tuesday 11th June, 2019. In addition the pitching teams will be invited to a private view of the Alternate Realities Exhibition and networking reception.


Industry Decision Makers who came to Sheffield in 2018 include:


American Documentary | POV, USA
Yvonne Ashley Kouadjo, Associate Producer

Yvonne Ashley is an associate producer in the innovation arm of the iconic independent non-fiction film programme POV.

Artangel, UK
Charmian Griffin - Head of Digital

Charmian is responsible for Artangel's digital commissions programme. Artangel produce extraordinary art in unexpected places in London, across the UK and around the world. Working

ARTE, France
Marianne Levy-Leblond - Head of Web Productions and Transmedia Projects

Marianne commissions original digital productions within ARTE France’s Digital Department. ARTE France’s objectives are to support creativity, innovation, and public service for digital ecosystems. Some recent coproductions include virtual reality productions 'Alteration' and 'Notes on Blindness', an interactive documentary 'How to make a Ken Loach Film' and the mobile game 'Bury me my love'.

Arts Council England, UK 
Kate Murphy - Relationship Manager North, Creative Media

Kate has ten years of experience working in Arts Council National Lottery Project Grants, with specialism in moving image and digital art. Kate has produced award-winning short films and artist moving image events in Manchester and Liverpool. The Arts Council want to focus our support for creative media artists, creatives and organisation showing innovation, experimentation and creative risk-taking and with clear plans of reaching audiences. We can consider Project Grant applications for support towards creative films that involve artists working in our supported artforms and where film is the medium for their work such as creative documentary that involves artists. We can consider some types of interactive digital projects including where artist's work creatively with Virtual Reality, Augmented Reality and/or game based art. Arts Council England representatives come to Sheffield to discuss creative alternate realities/storytelling projects for application to our funding programmes such as Project Grants and Developing Your Creative Practice. Arts Council National Lottery Project Grant offers grants between £1,000- £100,000 to support thousands of artists, community and cultural organisations, including artists that work with digital technology and artist film.

BALTIC Centre for Contemporary Art, UK
Alessandro Vincentelli - Curator of Exhibitions & Research

Alessandro is a Contemporary Art Curator with an interest in documentary film. Actively involved in commissioning film/art for exhibition. He has worked in publicly funded sector both in the UK and freelance projects in Europe

Battersea Arts Centre, UK
Maddie Wilson - Project Manager, Artistic Director's Office

Maddie works in the Producing team at Battersea Arts Centre, an old Town Hall in south London. Her work on digital and film projects at BAC includes the BBC Two strand ‘Performance Live’ (with BBC Arts & ACE) and BAC’s film of the 2016 show London Stories: Made by Migrants. BAC don't commission or acquire programming directly - but have occasionally screened documentaries in the past, and have connected with and supported digital and film projects in many ways. Maddie comes to Sheffield to find out about innovative digital projects that BAC might be able to support or connect with in the future. 

Adrian Woolard - Head of BBC’s Research & Development North Lab

Adrian is Head of BBC’s Research & Development North Lab located in MediaCityUK, Salford.

Current work areas are focused on Augmented and Virtual Reality, Object based media, AI and Machine Learning in Production as well as Connected Studio, BBC Taster and Reality Labs. Adrian comes to Sheffield looking for new content experiences

Bill Thompson - Principle Research Engineer

Bill is Principle Research Engineer now working in BBC Research & Development and exploring ways in which the BBC uses online tools to engage audiences. He also attends Sheffield on behalf of the BBC VR Hub which is focused on VR commissions. The BBC VR hub works with external suppliers and teams across the organisation to produce, create and commission groundbreaking, high-end story-led VR content for our audience.

Tom Burton - Head of Interactive & VR

Tom is Head of interactive at BBC Studios and founder of BBC Studios Digital. Previously an agency founder and consultant for businesses, startups and organisations. Advising BAFTA on Immersive Entertainment and a trustee and founder of a theatre and creative tech collective.

British Underground, UK
Crispin Parry - CEO
Katie Weatherall - Senior Project Manager

British Underground, a publicly funded arts organisation that produces events showcasing UK culture internationally. In 2019 British Underground will be producing the Future Art and Culture programme for Arts Council England at SXSW including virtual reality/alternate reality projects.

Chicken & Egg Pictures, USA
Lucila Moctezuma - Program Director

Lucila is Program Director at Chicken & Egg Pictures in NY. Previously she was Executive Producing Director at UnionDocs, Manager of the Production Assistance Program at Women Make Movies, Director of the Rockefeller Foundation’s Media Arts Fellowships, and Founder of the Latin America Media Arts Fund for Tribeca Film Institute. Project must be directed or co-directed by a woman.

Sabine Fayoux, Program Coordinator

As Program Coordinator, Sabine ensures all programmatic activities are effectively run at Chicken & Egg Pictures, including open calls, workshops, and filmmaker support. From production to programming, Sabine has diverse experience in the documentary film industry and previously held positions at Loki Films, Margaret Mead Film Festival, and America ReFramed/POV. Project must be directed or co-directed by a woman.

Creative England, UK
Sam Rushton - Project Officer, Games & Digital

Sam works for Creative England as part of their Games and Digital programme, specialising in interactive storytelling. He works on a number of projects and interested in XR and interesting collaborations. Creative England support film-makers based in England outside of London and is a requirement for our funding. Sam comes to Sheffiled looking for Interesting ways of telling stories for audiences from experienced film makers.

Creative Europe, UK
Benjamin Taylor - MEDIA Officer

Creative Europe’s MEDIA sub-programme supports film, television, new media and video games, offering funding, training and networking opportunities. The Creative Europe Single Project Development call accepts applications for interactive and cross platform work. The Videogame Development call can also be applicable to interactive narrative projects. The total budget is estimated at €5.4 million over two deadlines. Single projects grants are non-repayable and are awarded in lump sums with €25,000 available for creative documentary projects. Creative Europe support European independent production companies looking to develop a project with international potential for cinema, television or digital platforms.

Crossover Labs, UK
Mark Atkin - Director

Mark is Curator of Electric Dreams Festival of Immersive Storytelling, South Bank, London, the Head of Studies at CPH:LAB, Curator of FutureCade (Festival of the Mind), Sheffield, Curator of Immersive Media, Global Health Film Festival at Barbican, Producer of Immersive Media at Crossover Labs and Moderator/Mentor at Crossover Immersive Media Production Labs. Mark comes to Sheffield looking for immersive Media projects for various festivals worldwide; CPH:LAB participants; collaborators/fellow travellers.

Curzon Cinemas, UK
Lydia Penke - Programmer

Lydia has been programming Curzon cinemas for four years, including virtual reality. Previously she worked at London Film School, BFI London Film Festival, Film Education, on the Film: 21st Century Literacy strategy, The Hospital Club, and Arts & Business.

Dept for Digital, Culture, Media and Sport, UK
Kate McGavin - Deputy Director, Arts, Libraries and Digital Culture

Kate works as part of a jobshare with Helen Williams as the Deputy Directors for Arts, Libraries and Digital Culture in the Department for Digital, Culture, Media and Sport. They were responsible for the Government's recent Culture is Digital report. Kate has a background in Creative Industries and Media policy.

Digital Catapult - UK
Rebecca Gregory-Clarke - Lead Technologist, Immersive

Lead Technologist at Digital Catapult, exploring new applications of virtual reality and alternate realities across industries and leading the CreativeXR programme, which boosts early-stage development of immersive arts & culture projects in the UK. Previously, Rebecca was a Development Producer for BBC Connected Studio, delivering a set of ambitious experimental virtual reality pilots. Rebecca works with VR/AR content, and Digital Catapult runs an innovation and seed funding programme, rather than acquiring content directly. Rebecca comes to Sheffield to meet UK-based companies, particularly those with VR/AR projects in the early stages, and understand if/how our programme might apply to them

Diversion Cinema, France
Paul Bouchard - VR Acquisitions & Sales

Paul Bouchard joined Diversion Cinema in 2018 and is responsible of international distribution of virtual reality and immersive productions. Paul attends Sheffield Doc/Fest looking for new VR and immersive contents to distribute worldwide.

Roger Mckinley - Head of Innovation

FACT is a world class artist commissioning and exhibition space. Roger leads on collaboration between artists, technologists, HE and cultural institutions, scientists and creative industry specialists and businesses, exploring the social and economic impact of emergent technologies. Projects include LCR Activate, FACTLab, Film Talent Development Programme, the CX Hub (AHRC) and the Living Room of the Future (BBC).

Future of Storytelling, USA
Katy Yudin - Creative Producer

Katy is a Creative Producer who curates and produces creative programming at Future of StoryTelling’s live events and summit Series. She specializes in researching and developing forward-thinking talent, workshops, exhibits and immersive experiences.

Freya Murray - Google Arts & Culture Program Manager, UK

Freya is the Creative Lead for the Google Arts & Culture Lab where tech and creative communities come together to share ideas and discover new ways to experience Arts & Culture. Freya comes to Sheffield looking to connect with collaborators that are non-profits or individual artists.

Sarah Steele - VR Program Manager, USA

Sarah Steele Google VR Program Manager United States Sarah Steele is a lead program manager and producer on Google's VR team focused on empowering filmmakers in the space. Sarah comes to Sheffield to hear VR & AR pitches.

IDFA DocLab, Netherlands
Wotienke Vermeer - IDFA Mew Media Coordinator

Wotienke works for IDFA’s new media programme DocLab, showcasing the best interactive non-fiction storytelling and exploring how the digital revolution reshapes documentary art. IDFA DocLab is one of the leading platforms for interactive documentary art, offering a wide range of activities supporting those shaping the landscape of emerging media. The IDFA DocLab program and competition are open to all sorts of works that use new media to represent reality, ranging from digital non-fiction storytelling and art to physical installations, virtual reality experiences, live performance and multimedia projects.

Sarah Perks - Artistic Director of Visual Art

Sarah Perks (Artistic Director of Visual Art, HOME) is an international curator, film producer and writer. In 2011, Perks set up Cornerhouse Artist Film (now HOME Artist Film), the UK’s only specialist producer and distributor of artist feature film, and is also Co-Founder of the Feature Expanded training initiative. Sarah commissions films as part of the Visual Art exhibitions at HOME and also acquire works, which are distributed as part of HOME Artist Film.

i-Docs & !F Lab (Interactice Factual Lab) / Westminster University
Sandra Gaudenzi - Lecturer /  Consultant / Researcher

Dr Sandra Gaudenzi consults, researches, lectures, writes and blogs about interactive factual narratives. She is Senior Lecturer at the University of Westminster and Head of Studies of !F Lab – a Creative Europe training scheme for interactive documentary makers. She also co-directs the i-Docs conference, research group and website. Sandra selects for the IF Lab Accelerator and comes to sheffield looking for innovative projects that challenge interactive and immersive storytelling.

Jaunt UK
Rafael Pavon - Creative Director

Rafael Pavon is creative director at Jaunt. He graduated at Central Saint Martins where he specialised in moving image and digital media. He has been directing since 2008 with credits that include Ray, Snatch, Melita and the Oculus produced Series Campfire Creepers and nominations at Venice, Cannes, Tribeca and Raindance Film Festivals.

Knowledge Transfer Network (Immerse UK)
Jon Kingsbury - Head of Digital Economy & Creative Industries
Carrie Wootten - Knowledge Transfer Manager (Creative and Digital)

Immerse UK brings together industry, researchers and research organisations, the public sector, entrepreneurs, innovators and end users to support the UK in becoming the global leader in applications of immersive technologies: high-end visualisation, virtual, mixed, and augmented reality, haptics and sensory interfaces with data.

Lighthouse, UK
Emily Kyriakides - Executive Director

Emily has led many flagship schemes including Guiding Lights, the UK’s leading film mentoring programme, and Reframed, supporting interactive and immersive work. She has also overseen the production of 21 BFI and BBC funded shorts, which have won numerous industry accolades including an Oscar nomination and four BAFTA nominations. Emily comes to sheffield looking for Interdisciplinary cross art-form works, including installations and film/moving image.

Limina Immersive
Catherine Allen - CEO

Catherine is the founder of arts virtual reality exhibition and curation company, Limina Immersive. Previously she led the creation of two of the BBC's first VR experiences. She has judged virtual reality for Sheffield Doc/Fest and Encounters Festival, with her subsequently joining their advisory boards.  Catherine comes to Sheffield looking for VR experiences to license for Limina's library.

Emma Hughes - Creative Producer

As Creative Producer for Limina, Emma has assisted in the research, production and hosting of a sell-out virtual reality arts festival at Watershed in Bristol and event-managed the first VR Diversity Bootcamp. She has recently produced Open Space, an immersive audio experience, as part of Digital Catapult’s Creative XR programme.

Manchester International Festival, UK
Natasha Chubbuck - Producer

Natasha is a Producer with Manchester International Festival, the world’s first festival of original, new work and special events, staged every two years in Manchester, UK. MIF launched in 2007 as an artist-led festival presenting new works from across the spectrum of performing arts, visual arts and popular culture. MIF commissions new work for each festival, staged every two years.

Mk2, France
Victoire Thevenin - Head of VR & Digital

mk2 attend Sheffield Doc/Fest looking for high-quality virtual reality experiences. The company is looking to acquire and distribute between 10 and 20 VR works each year.

National Film Board of Canada
Rob McLaughlin - Executive Producer & Head of NFB Digital Studio

Rob leads in the development of the NFB’s digital-first programming and strategy, including interactive documentaries, social media and virtual reality projects.

National Theatre, UK
Toby Coffey - Head of Digital Development

Toby’s team is responsible for the creative and technical development of the digital interfaces between the NT and its audiences. Toby is currently leading the NT’s Immersive Storytelling Studio looking at the application of 360 films and virtual reality. He comes to Sheffield looking for Virtual reality, 360˚ film, augmented reality and emerging technologies that enhance dramatic storytelling.

Nicholas Minter-Green

Nicholas has spent 20 years working in journalism, branded content and production. Co-founder of Parable, a cross-discipline studio and agency specialising in immersive experiences, TV shows and brand content. Before Parable, Nicholas was founder and President of Economist Films, the factual film division of The Economist newspaper.

Phi Centre, Canada
Myriam Achard - Director of PR and Communications

Phi Centre is a multidisciplinary arts and culture organization that cultivates all aspects of creation, development, production and dissemination. Phi is at the intersection of art, film, music, design and technology. Through eclectic programming and a strong emphasis on content creation, Phi fosters unexpected encounters between artists and audiences. Miriam attends Sheffield Doc/Fest to research the best immersive and interactive works to showcase at Phi.

Power to the Pixel, UK
Liz Rosenthal - Founder and CEO

Founder and CEO of Power the Pixel, an organisation helping international film and media businesses adapt to stay relevant to digital and changing audiences. PttP helps creators and businesses to create, finance and distribute stories that engage audiences across multiple platforms.

Roundhouse, UK
Claudia Lee - Film and Broadcast Producer

Claudia produces original video content for live and on demand audiences, and creative film commissions in venue and external clients. She commissions short films through the festival film fund and supports the production of short documentary films by emerging filmmakers. Claudia comes to sheffield looking for talented emerging filmmakers who are interested in both the arts and exploring new technology and formats to tell socially engaged stories.

Derek Richards - Senior Producer, Broadcast & Digital

Derek is an award winning inter-disciplinary producer specialising in digital and interactive. He has also produced a number of short and feature length documentaries. At the Roundhouse Derek is responsible for the commissioning and producing a programme of immersive theatre productions, virtual reality and interactive installations, online and cross-platform work. Derek comes to Sheffield looking for cross platform work; immersive theatre; live cinema; VR and 360 films (in particular those that sit or can be developed to sit within an experiential installation) and interactive installation work.

Royal Opera House, UK
Annette Mees - Head of Audience Labs

Annette Mees is an award-winning artist and immersive theatre director. She works across art forms, mixing live and digital experiences. She is the Head of Audience Labs at the Royal Opera House - a new department creating new immersive experiences with technology reimagining opera and ballet for the 21st Century. Annette comes to Sheffield looking for talented makers with distinct artistic voices or technical talent that are interested in exploring new ideas creating work in collaboration with opera or ballet talent in the context of the Royal Opera House

Royal Shakespeare Company, UK
Sarah Ellis, Director Of Digital Development

Sarah Ellis is an award winning producer currently working as Director of Digital Development for the Royal Shakespeare Company to explore new artistic initiatives and partnerships.

Jake Sally - Director of Immersive Development, USA

At RYOT, Jake spearheads development of immersive content designed to expand and explore the human experience across the full range of emerging platforms including 360 video, VR and AR. His work has premiered at various film festivals including Sundance, SXSW and Tribeca. Jake comes to Sheffield looking for immersive projects that explore the human experience, causing the user to think once they have finished.

Save the Children, UK
Adam Robertson - Creative Lead

Adam Robertson is Creative Lead at Save the Children. In 2001, he set up the Film Unit at Save the Children since which time the organisation has collaborated with a wide variety of filmmakers and production companies to produce many successful films for online, broadcast and theatrical release. Save the Children produce between 100 and 200 short films each year for digital channels. In the past Save the Children have also collaborated with filmmakers on long form documentaries, experiential events, and VR / AR projects. On occasion Save the Children commission these projects more usually help by providing access to stories. Adam comes to Sheffield looking for good ideas that will help us raise issues of children's rights to a wide audience.

Sky VR / Surround Vision, UK
Richard Nockles - Creative Director

Richard is pioneering virtual reality director working at the cutting edge of immersive technology for Sky VR studios and London based virtual reality team Surround Vision. Richard uses virtual reality across documentary, drama, sports and entertainment formats and has produced virtual reality films for Google, National Geographic, SKY, BBC, Channel 4 and the UN.

Sundance Institute, USA
Ruthie Doyle - New Frontier Labs Program Manager

Ruthie Doyle is an artist and filmmaker, and since 2013, a member of Sundance Institute’s New Frontier team, identifying, supporting and exhibiting artists innovating the art and form of story at the Sundance Film Festival, and year-round via artist development Labs, residencies and public sessions. Sundance Institute support and exhibit artists that innovate on the art and form of story, at the intersection of art, performance, film, music, medias and technology.

The Guardian, UK
Nicole Jackson - Producer/Director, Guardian Virtual Reality

Nicole Jackson is an-award-winning Producer / Director in the Guardian’s virtual reality studio. Previously, Nicole was a Commissioning Editor on the Guardian's multimedia team and the features editor for Guardian Weekend magazine.

The Mill, UK
Kevin Young - Creative Technologist

Kevin Young is a Creative Technologist with over 15 years experience in designing and building games and immersive experiences. He runs The Mill London's Emerging Technology Team and since joining The Mill has worked on projects including the virtual reality collaboration with The Guardian ‘6x9: A Virtual Experience of Solitary Confinement’.

The Space, UK
Fiona Morris - Chief Executive and Creative Director

Fiona is a music and arts producer with 25 years experience producing and commissioning. Fiona joined The Space in 2016. Working in the UK indie sector for most of her career, she has produced several award winning films that received Prix Italia, Emmy, Grammy and BAFTA awards. The Space’s focus is online and there is one annual commissioning round. Fiona comes to Sheffield looking for Digital projects that increase the UK arts and cultural sector's engagement with audiences online and new innovative technology.

Austin Nauert - Film Conference Programming Manager & Associate Programmer for the Virtual Cinema, USA

Along with programming and overseeing all aspects of the Film Tracks in the SXSW Conference, Austin is on the film festival programming team and programmes sessions for the Experiential Storytelling and the VR/AR tracks.  He also is an associate programmer for the Virtual Cinema, which showcases VR projects at SXSW. Austin comes to Sheffield looking for feature length and short films as well as VR/AR projects, and conference programming for SXSW 2019 and beyond.

Irini Papadimitriou - Digital Programmes Manager

Irini Papadimitriou is a curator and producer, working at the forefront of digital culture in the UK and internationally. She is currently Digital Programmes Manager at the V&A and Head of New Media Arts Development at Watermans, where she is curating the exhibition programme and an annual Digital Performance festival.

VR Base, Netherlands
Daniel Doornink - Founder

Daniel started his career at ING but switched to working in virtual reality after kickstarting Oculus. Early 2014 he started the Dutch community VRNL, and co-founded VRDAYS Europe. Recently he founded the XRBASE network with the goal of uniting several physical hotspots in Europe to facilitate and accelerate the European XR industry.

Watershed Pervasive Media Studio, UK
Verity McIntosh - Managing Producer

Verity McIntosh is Managing Producer at Watershed's multi-disciplinary R&D lab, the Pervasive Media Studio. She curates a vibrant mix of projects and events and works closely with a community of over 100 Studio residents. She is also Watershed's lead for virtual reality programming and a member of the Bristol VR Lab. Verity comes to meet creative practitioners embarking developing work that engages with creative technology in interesting and unusual ways.

Clare Reddington - Creative Director

Clare leads Watershed's Pervasive Media Studio, Playable City, engagement and cinema teams, working with industry, academic and creative partners from around the world to support talent and champion new ideas. Watershed support artists and creatives to develop new creative technology enabled ideas including online, AR and VR. They do this by offering free residencies in Watershed's Pervasive Media Studio, through funded artist residencies programmes and through R&D commissions. Watershed are a founding partner in Bristol's VR Lab. Clare comes to Sheffield looking for ideas which engage with new technologies (in form or content) and challenge the status quo.




If you have any enquiries regarding Marketplace submissions, please email our Marketplace & Talent Coordinator, Manon at manon.euler@sheffdocfest.com.

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