In 2018, the UK’s Ministry of Loneliness was installed to combat the issue of isolation. Generation Z has been singled out as ‘the loneliest generation’, with social media’s effects often receiving the blame. However, it’s online that young people can find a sense of companionship: a recurring theme in this year’s shorts programme. Online personalities offer a tailored experience, creating the illusion of intimate relationships. How can the Film and TV industry cater to the needs of an audience craving personal connections if social media is already their bff?