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Understanding your audience is the key to delivering shows that cut through in today’s competitive TV landscape.
Understanding your audience is the key to delivering shows that cut through in today's competitive TV landscape. In the session, Neil Mortensen (Director of ITV Insights Group) will show how ITV uses audience insight in the creative process. He will also reveal the numbers that matter. Where are the hits across the TV landscape and how are the SVOD platforms performing?
Speaker: Neil Mortensen (Director of ITV Insights Group)
Supported by ITV
In this show
Industry Session
Industry Session
60
mins
